New fashion designer Anna Sui
For all you trend-setting fashionista’s, there’s a new sovereign of style. Anna Sui, affecting the world of fashion and attracting people all over the world with her unique designs, is now branding a new line only sold at Target. This new collection consists of nineteen Gossip Girl inspired looks.
Detroit-born designer Anna Sui, has always created a boho/ vintage to the bone- type style but in a way that’s more glam than earthy. Sui started out in the 80’s and debuted on the runway in 1991. Today, her patchwork, and aesthetic way of fabricating a piece of material into a clothing design, is instantly recognizable.
Anna Sui has a Soho flagship, 32 boutiques, international boutiques in Asia, and a successful beauty line. According to www.vogue.co.uk, Sui has always been a fan of designer partnerships with mass retailers. In fact, Anna Sui has become the second designer to participate in discount retailer Target’s Designer Collaboration series. Moreover, Sui’s designs are meant to push forward the fashion envelope for Target.
“My favorite character on the show is Jenny. I love her pop-rock style, and her dark makeup. Anna Sui has probably created designs to look just like hers,” said senior Angela Matrone.
Large mass retail stores are looking for designers who are edgy and bring something unique to the floor.
While other designers, including Anya Hindmarch, Luella Bartley and Proenza Schouler, have collaborated with Target in the past on limited edition ranges and its Go International project, Anna Sui has combined the elements of art, city, spirit, punk and glamour all in one, to create a strikingly trendy line.
According to the official Target Website, Anna Sui will be taking on a major role while being a part of the massive growing retail store. Commercials are currently being aired based on Sui’s Gossip Girl interest, initiative for designing, and power to express a characters personality in a series of special garments.
“I love the show Gossip Girl, and I always shop in Target. Although I have never heard of Anna Sui, I’d really like to try on one of her designs,” said senior Bethany Greenman.
According to The Fashion Book, published by Phaidon book company, the key to Anna Sui’s look is the electric way she mixes her clothes, rather then the individual garments themselves.
Moreover, she brings a look together from several directions. According to the official Anna Sui website, www.annasui.com, she always had it in mind that a designer had beautiful fabrics around her, a big sketchbook, and would drape cloth around a mannequin, then go out to lunch.
People are attracted to Sui’s fashions, because of all the elements she includes. There’s always a sweet, feminine, and girly aspect to them. Her designs also set off the aspect of trendiness/ hipness, while trying to create an edge of Rock-and-Roll coolness.
So remember ladies, be true to yourself. Dress the way you want to, and create a statement with any piece of clothing you own. Peace, love, and Anna Sui.
